Today, TAL is an easily accessible, modern, and welcoming source for helping athletes bring out their A-game mentally (and ultimately ramp it up physically). 

Reaching out can be out of our comfort zone and even scary sometimes. TAL makes the process of prioritizing mental game easier.

The Athlete Line Mission

Our Mission

The approach falls between two simple mindsets: "Life is crazy busy" and "Mental game matters too."

For years, we struggled with a solution for handling the rapid-growing social media, the rapid-growing mental health crisis of young people, and the slow-paced motion for athletes to seek support. 

By combining busy schedules, athletic lifestyle, and improvement of mental fitness—

TAL was born.

Our Priority

The Athlete Line prioritizes benefits of mental game & crushing athletic stigmas along the way.

Our other main matter of biz:

  • Athletes are competitive. Whether it’s within yourself or with others, you wanna show you mean business. Physical prep is one piece of the puzzle, but mental prep is what’s gonna get you to the top.

  • It’s time to be realistic. When you roll up before a game, many get their ankle taped by the AT. You do this so you’re ready to play, and so you don’t hurt your ankle. Jump into that routine and prep your mindset before you play… so you don’t hurt your performance too.

    Here’s my unsupported twist. Social media has its pros and cons… we know it. Still, is it really going anywhere? If anything, we’re getting more of it. Instead of trying to rid a problem that’s not going anywhere, handle it with a little bit of spice (insert the Italian-talking hand up emoji) and use your phone to help you.

    Plus, you’re an athlete, you’re busy. You’re likely traveling often too. What else are you going to do on your ride other than scroll and read to pass time…

  • It takes a village. The athlete themself is never the only one involved. Teammates, coaches, parents… they’re part of the team too! If you wanna be the best, you need the best support system too.

  • We know life, sports, and everything else in between gets tough, but SO ARE YOU! We want you to feel good, and you will.

We highly value:

Social media, baby!

TAL is sort of against media breaks. The media isn’t going anywhere. Social platforms are here to stay for the busy athletic lifestyle.

We’re FACT CHECKIN’

If there’s no facts to back it up, it’s not offered here. Our strategy— if you can’t find at least 5 pieces of research on it, it’s outta here.

Reality

Life’s nuts. Phones keep us in touch. Up to par. Media breaks are good but breaks don’t fix. Our master plan—keep that phone out.

So, this is how we roll…

  • Everything is 100% confidential between you and I.

    (Unless you want mom, dad, or coach to know. We will customize everything specifically for you.)

    *Under 18 requires parental consent. Always.

  • Trust is built. It seems scary to tell someone you never met about what’s happening, but what I can tell you is this:

    I've had my share of scares, injuries, and performance issues as an athlete... not fun, not enjoyable... so trust me, I get it.

    I look forward to all the things you wanna share about your sport, and understand anything you may not want to share. Totally understandable. We’re cool here.

  • Lastly, not to say the corny "this is a safe space" quote... but hey, I promise you this IS a safe space for athletes.

    We always have your back.